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February 27, 2017
By: TOM BRANNA
Editor
Gillette has aligned itself with some of the most prominent athletes and sports leagues in the world, and now the P&G brand has inked its first partnership in the world of gaming. It will partner with ESL, the world’s largest eSports company, in a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland, which was held Feb. 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first eSports athlete, Enrique “xPeke” Cedeño. x...
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